Despite, it offered a rich music library but struggled with user engagement and retention due to a cluttered interface and limited personalization. Users found music discovery unintuitive, playlist management restrictive, and social features disconnected. The app needed a seamless, engaging, and user-friendly experience to improve retention.

The objective was to redesign the user interface to create a more intuitive, personalized, and immersive experience. A high-fidelity proof-of-concept to present to investors and developers, focusing on enhancing music discovery, user interaction, and engagement.

As a freelancer, I conducted user research through interviews and competitor analysis, identifying navigation inefficiencies, poor customization options, and weak social integration as core issues. Using these insights, I designed:
✅ A streamlined, intuitive UI with improved navigation.
✅ Smart playlists that adapt to user preferences and moods.
✅ Personalized recommendations based on listening habits.
✅ Enhanced social sharing and collaboration features.
I developed a high-fidelity interactive prototype, ensuring a balance of aesthetic appeal, usability, and functionality.

This project serves as a showcase of my UX-UI design expertise, demonstrating my ability to create engaging, user-centered interfaces for music streaming applications.